BMO Celebrates CHL Fans in Communities Across Canada and Launches Second Year of National Contest to Win Trip to 2013 MasterCard Memorial Cup
• BMO to hold BMO Ultimate Fan Appreciation Nights in 40 Canadian Hockey League arenas from October 23 to December 12 as part of year two of its four-year partnership with the Canadian Hockey League
• BMO’s Ultimate CHL Fan Contest will provide a lucky fan in the Ontario Hockey League (OHL), Western Hockey League (WHL) and Quebec Major Junior Hockey League (QMJHL) with a trip for two to the 2013 MasterCard Memorial Cup in Saskatoon
TORONTO, October 18, 2012 – In celebration of BMO Financial Group’s four-year partnership with the Canadian Hockey League (CHL) as the official bank of the CHL, BMO and the CHL today announced the launch of the BMO Ultimate CHL Fan Appreciation Night events, which will be held in the hometowns of 40 CHL teams.
Between October 23 and December 12, 2012, BMO will celebrate the millions of CHL fans across the country by inviting them to attend their local hockey games dressed up in their team’s colours, jerseys, and costumes for a chance to participate in the BMO Ultimate Fan Contest for a chance to win a trip for two to the 2013 MasterCard Memorial Cup in Saskatoon, Saskatchewan (May 24-26, 2013). In total, 40 BMO Ultimate CHL Fans will be crowned in their respective communities and each league in the CHL (OHL, WHL, and QMJHL) will have one BMO Ultimate Fan who will receive the grand prize.
“The overwhelming endorsement we received from fans of last year’s BMO Ultimate Fan Contest has shown us first hand how important CHL hockey is to local communities across Canada,” said Doug Stotz, Chief Marketing Officer, BMO Financial Group. “We are very excited to be able to build on this success and introduce the BMO Ultimate CHL Fan Appreciation Night to even more fans this year. These celebrations are an amazing opportunity for us to connect with CHL fans, and also give them a chance to attend the 2013 MasterCard Memorial Cup – one of the largest hockey events in the country.”
“This is the second season of the BMO Ultimate CHL Fan Contest and based on the response from last season this is a great opportunity for fans to show how much passion they have for hockey and their favourite CHL teams,” said CHL President David Branch. “The CHL is excited to host BMO Ultimate CHL Fan Contests in 40 of our Canadian communities this season, and we look forward to watching our most passionate fans in action as they compete for the opportunity to represent their favourite team at the 95th MasterCard Memorial Cup in Saskatoon.”
Kicking off in Red Deer, Swift Current and Victoria on October 23rd, the BMO Ultimate CHL Fan Appreciation Nights are centred on the BMO Ultimate Fan contest, which will take place at local games. The contest will be open to all attendees who have purchased a ticket to the game and are over the age of 13. During the first intermission fans will be encouraged to stand up and show their team spirit. Based on their originality, enthusiasm and creativity, three lucky fans will be selected to participate in a trivia contest – specific to their CHL team – which will take place on the players’ bench during the second intermission. The first person to answer three questions correctly will be declared the BMO Ultimate Fan for his/her particular team.
The winner will receive an autographed team jersey with BMO Ultimate Fan crested on the front, a $50 prepaid MasterCard, and gain entry into the grand prize draw for the trip for two to the 2013 MasterCard Memorial Cup in Saskatoon in May 2013.